THE 360 BRAND AND MARKETING ROADMAP
The white-glove, fully-customized personal brand and marketing transformation that sets you up to scale with focus and freedom
For the visionary leader ready to grow with faith-aligned intention and build an unshakeable foundation that lasts–because strategy alone isn’t enough. You need storytelling that connects, compels, and converts.
And to accomplish those wonderful things, here’s what you really need:
- A high-level strategy that aligns every part of your brand, from the visual identity to the messaging to the user journey on your site
- A trusted expert to help you filter your ideas and bring the next version of your business to life
- A unified personal brand presence that positions you as the go-to, not just in your industry, but in your God-given calling
- Messaging that weaves your story and strategy together so people not only understand what you do, but remember it
- A plan (and team) that makes your growth sustainable, scalable, and exciting again
- A bigger audience and more visibility
- A message that feels like you–authentic, magnetic, and true to your story
- Marketing that feels authentic, not salesy
- Not having to be everywhere, all the time
- A way to package all your ideas, offers, and passions into one business model
- Someone to just “get it done” so you can focus on leading
- More return on investment (and return on impact) from your efforts
I know you’re craving:
This is exactly why I created the 360 Brand and Marketing Roadmap:
This isn’t just a rebrand or a fresh website.
It’s a complete alignment of your personal brand, marketing strategy, and business systems, all designed to support your growth, free up your time, and attract the next level of opportunity you’ve been praying for.
From start to finish, every detail is thoughtfully handled by a team you can trust–so you can stay in your zone of genius while we bring your vision to life with care, precision, and excellence.
A completely custom, white-glove experience that blends clear strategy with the power of story to help Kingdom-minded leaders like you translate your calling into a compelling, cohesive personal brand that grows with you and frees you up to focus on what matters most.
Sounds too good to be true? Think again, my friend.
Okay Kaley, you’ve caught my attention. Tell me more…
Absolutely! This isn’t just strategy–it’s execution, curation, and stewardship of your vision with concierge-level support.
A Peek Inside the 360 Brand and Marketing Roadmap
This is a 3 to 12 month immersive experience (yes, we take it at a pace that feels good to you) that combines high-level marketing strategy with hands-on project management to build your solid personal brand foundation.
In short?
A feel-good marketing and sales strategy rooted in your faith that doesn’t require you to always be “on”
A custom roadmap that outlines exactly what we’ll build and when it will be executed
Execution from a meticulously curated specialist team (designers, copywriters, tech pros, and more)
End-to-end project management and strategic oversight to ensure your vision is carried out exactly as we discussed
You'll receive:
This is the brand and marketing makeover your business needs so you can experience your next level of growth with more clarity, ease, and freedom.
And because it’s white-glove, you won’t have to lift a finger coordinating designers, writers, tech experts, or timelines. I take care of it all.
A new personal brand and website that increases your perceived value
An aligned business model that supports your current season and future goals
Clear messaging and positioning that tells your story with intention–and communicates your mission and next level of influence
Easy, functioning tech and workflows that run your business in the background
Timeline
Your white-glove, 360 Experience can take place over 3 to 12 months, depending on the scope.
invesment
The starting investment is $50K, including strategy development, project execution, and project management.
And while that may feel like a stretch at first glance–remember, this is a full-scale brand transformation, built for the long haul.
investment details
The $50K starting investment reflects the depth, caliber, and comprehensiveness of this experience.
This isn’t a one-hour Zoom call or a quick design sprint. It’s a done-with-you led-by-experts experience to build or rebuild your brand from the ground up–with strategic oversight and white-glove care every step of the way.
Your investment includes:
- High-level strategic oversight from me throughout the entire process
- A fully customized personal brand development plan tailored to your faith, goals, and audience
- Professional brand identity design (logos, colors, brand assets)
- A completely custom website built to represent your vision and reflect your credibility
- Copywriting that communicates your value with clarity and depth
- Marketing funnel foundations to support sales and visibility
- Project management and team coordination to keep things moving smoothly
This isn’t a “plug and play” templated experience.
It’s your next chapter–strategically designed, professionally executed, and uniquely yours. (And God’s.)
Because your brand and story are one-of-a-kind–and your strategy should be too.
Custom proposals will be provided based on your goals and timeline
Payment plans are available
I offer flexible payment plans to support cash flow and make this investment more accessible.
you may:
Pay over 12 months
Pay over 6 months
Need a custom plan? Let me know and we can work something out!
Please note: All plans require a deposit to secure your spot in the project calendar.
Pay over 3 months
Pay-in-full
James Glutting, CEO of Inspired Performance, Inc.
Their professionalism and attention to detail are second to none. From logo and website design to copywriting, systems, and custom workflow integrations, they built exactly what I needed to grow my brand. Highly recommended!
Working with Kaley Shawley and the team at Love People Creative has truly been an answer to prayer.
Casey Davidson
Trust me, Kaley is your go to. She’s always there for you, day or night, and takes care of every little detail. Working with her is a breeze! She makes you feel so comfortable. Oh, and did I mention she’s so fun to be around? Seriously, she’s the best of both worlds!
If you're on the fence about working with Kaley at Love People, don’t be!
dani burns
From personalizing my website to organizing events, parties, and content creating/managing my social media, Kaley is the absolute best. She is extremely knowledgeable and stays up to date on marketing trends. Her creativity is unmatched! The encouragement she has given me to help bring my dreams to life is unmeasurable!
I have no idea where my business would be without Kaley and Love People Creative!
Sara Alston
I can’t say enough good things about Kaley. From her dedication to helping others to her team leadership, she’s an all around professional and a pleasure to know. I wouldn’t hesitate to invest in her ability to guide you through your personal brand journey.
Any investment made with Kaley is a smart one.
What My Clients Say
Here’s how to know if it’s right for you:
Feeling the nudge?
I’ll be the first to admit that the high-touch, heart-led strategy and support of the 360 Brand and Marketing Roadmap isn’t for everyone. It’s for the successful Christian CEO and leader ready to roll up their sleeves and put in the work necessary to bring their vision to life.
(All while supported by a strategist and her incredible team of industry experts, of course.)
This might mean:
You’ve outgrown your current brand and know it no longer reflects the weight of the vision you’re carrying.
You’re done duct-taping your marketing together and want a brand built to last.
You have big ideas–a book, a podcast, a new offer, a movement–but no clear plan to bring them to life.
You want to scale without sacrificing your peace.
You know your online presence isn’t doing your expertise (or your impact) justice.
You’re spending way too much time explaining what you do…and you’re ready for a brand that speaks for you.
You’ve reached a level of success most dream about, but behind the scenes? It feels scattered and nowhere near as efficient as it could be.
You want white-glove strategy and execution you can actually trust without needing to manage a dozen vendors yourself.
You’re ready to build a scalable brand that frees up your time, expands your reach, and makes space for what God is calling you into next.
If this is you, I’d love to talk and help you build your custom roadmap to more success, ease, and freedom.
You can pray about it (I encourage this), but here’s a quick answer…
I understand your frustration having made investments in the past that didn’t pan out. In my experience, my clients have often “jumped the gun” when it comes to branding and marketing, making investments with 1) little to no strategy behind them and 2) relying on a business generalist (who may be great in one area but falls short in others) to help them make all of their decisions.
The 360 Brand and Marketing Roadmap is different. I’m not a marketing generalist–I’m a specialist who has years of experience (and results to back it up) using personal brands as an effective and scalable marketing strategy. In this experience, we’re focused on building you a strategic foundation intentionally designed to support your business and lifestyle goals. It’s not throwing spaghetti at the wall and hoping it sticks. It’s getting clear on your vision and putting all the necessary steps in place to bring it to life.
I won’t sugarcoat it–creating a new brand foundation requires a lot of intentional thought, time, and effort from both of us. That’s why I designed the 360 Brand and Marketing Roadmap to be flexible based on your needs. We can complete your project in as little as 3 months or extend it over 12 months. We can develop a project timeline designed around your capacity and needs.
A solid and stable brand and marketing foundation is the heart of any successful marketing strategy. Without one, your marketing efforts will fall short and you’ll be left feeling like you have in the past–hustling, always on, and struggling to find ease and freedom in your business. This isn’t just about a new look. It’s about building a clear, credible, and compelling foundation that can support the impact you're being called to make next.
If you’re asking this question, I already know you’re the kind of leader I want to work with. Building a personal brand isn’t about self-promotion. It’s about using the influence God entrusted to you without burning out. A personal brand done right doesn’t spotlight you for your own sake. It amplifies the message God put in you so more people can benefit from your work.
Because I share them and I build from them. I work exclusively with Christian CEOs and speakers who value excellence and alignment. I know what it’s like to lead a business as a believer and want to honor both your audience and your God-given assignment.
Absolutely! If you feel inspired to work with me, I would welcome you to inquire and we can determine if we’re the right fit for each other.
You know what you’re called to build. Let’s do it together.
You’ve done the foundational work. You’ve grown your business, followed God’s direction, and poured your heart into your mission.
Now it’s time for strategy and support that match where you’re headed–and multiply your impact even further.
Whether you’re scaling what’s already working or stepping into something totally new, I’ll help you map out the clearest path forward and bring it to life with a team you can trust.
The truth is, your story is one of your greatest marketing tools. And I want to help you tell it well.
Let’s create the brand, marketing, and messaging that reflects what God’s called you to do–and gives you back the time and freedom to lead it well.
